finish line

finish line

Finish Line, known for its bicycle lubrication and care products, was founded in 1988 by Henry Krause, a cycling enthusiast with a strong interest in high-quality bicycle maintenance. The initial idea was to create lubricants specifically formulated to enhance the performance and longevity of bicycles, catering to the unique needs of cyclists, from amateurs to professionals.

The first product introduced by Finish Line was the Dry Teflon Lube, designed to resist dust and dirt, making it particularly suitable for off-road use. The success of this lubricant allowed Finish Line to expand rapidly, adding new products to the lineup, such as Wet Lube for rainy and muddy conditions, along with other cleaning and maintenance solutions, including degreasers, cleaners, and chain and frame protectants.

Over the years, Finish Line has become a trusted brand for cyclists of all levels, distinguishing itself by the quality and effectiveness of its products and its focus on innovation. Finish Line has continued to invest in research and development, testing new formulations and collaborating with professional mechanics and athletes to refine its products. Thanks to these collaborations, Finish Line products are regularly used by professional cycling teams worldwide.

Today, Finish Line is synonymous with reliability and quality in bicycle care and remains a leader in the industry, valued for its commitment to the environment through biodegradable formulas and sustainable packaging. The brand is present in over 45 countries, where it continues to innovate to meet the needs of modern cyclists.